9dcc Pop-Up Experience Unveils NINES Blockchain Program in NYC: Merging Fashion and Technology
9dcc, a luxury streetwear brand, made waves in the fashion and technology world with the unveiling of its NINES blockchain program at a pop-up experience in New York City. The event, held in SoHo from April 3 to April 6, drew over 200 attendees eager to witness the fusion of high fashion and cutting-edge technology.
At the pop-up event, held at 435 Broome Street, NY, 9dcc showcased its unique blend of fashion and technology by introducing “Collection 01,” its first full fashion collection on-chain. The collection, curated by metaverse guru gmoney, featured NFC-enabled apparel including suits, leather jackets, and boxer shorts, all on-chain for authenticity and ownership verification.
Attendees were treated to an airdrop of 1.5M $DEGEN tokens and the opportunity to collect personalized NINES badges through tap technology. The NINES program introduces a proof of presence system, transforming physical interactions into collectible digital badges, creating a digital legacy of significant encounters for participants.
“Launching the NINES program is our way of saying ‘thank you’ to our community,” said gmoney, CEO of 9dcc. “These digital badges are not just rewards; they are tokens of appreciation, gateways to exclusive experiences, and a testament to the unique paths our community members have walked with us.”
9dcc, honored as “PHYGITAL BRAND OF THE YEAR” at The World Economic Forum, Davos 2024, is a pioneering crypto-native luxury house reshaping the fashion landscape. With a focus on transparency in ownership and state-of-the-art chip hardware, 9dcc represents a fusion of traditional craftsmanship and digital innovation, appealing to fashion aficionados and the crypto community alike.
The NINES program sets out to redefine how the crypto-native community and fashion enthusiasts interact with 9dcc, creating a verifiable digital legacy of impactful moments. As the brand continues to push the boundaries of fashion and technology, the 9dcc pop-up experience in NYC served as a pivotal moment in the evolution of luxury streetwear.
